Vehicle wraps are an exciting, cost-effective strategy for business branding. Mobile advertising using graphics, or “wraps”, has proven to be superior in effectiveness to simple vinyl lettering.
If your investment budget doesn’t allow for a complete wrapping of your cars, trucks and vans, then you should consider the option of a partial wrap. It is still very effective and substantially less expensive.
When it comes to Orange County car wrap options, professional advice can really be useful. In
this article, you will learn how to avoid some of the pitfalls and design challenges that you may come across in contemplating a wrap job.
• On small vehicles, the best thing to do is opt for a full wrap, since space is limited for logos and slogans.
• To ensure good legibility of your messaging, avoid placing key design elements around bumpers, handles and areas that transition between the bodywork and windows.
• Always think in 3D. The curves on a vehicle will have a major impact on the design elements applied to the bodywork. For a correct transition from paper sketch to 3D, some adjustments may be necessary.
• The key to an effective vehicle wrap, in Anaheim, Newport Beach, or Irvine, is taking full advantage of the wide visible surface areas. On most vehicles this would be the doors, while on a truck you could also include the tailgate and rear window.
• Choose your colors wisely. The right palette of colors can really make the vehicle stand out and give the appearance of a full wrap, even when it is actually a partial wrap. To achieve this effect, opt for contrasting but complementary colors between the car’s paint job and the graphics. Of course, you want to stay as true to your existing logo and colors as possible.
• Avoid applying graphical elements to bumpers and sharp contours. This entails a lot of
detail work and can raise the costs of a job considerably.
• Some of the best vehicles for wrapping are work vans, box trucks and cargo vans, as
they have plenty of flat surfaces and offer considerable choice for both partial and full wraps. Rear side panels and the rear doors are perfect for large logos, messaging and high-resolution images to catch viewers’ attention and make a convincing brand statement.
Make sure you contact the wrap company of your preference early in your planning, to discuss wrap options that suit your business and your vehicle as a means to convey your advertising message.
The graphic design team at the wrap company will have the expertise required to guide you to the best materials, colors, image resolutions, readable fonts and logo positioning, as well as to explain the effects that three dimensions have on two-dimensional graphics. To produce a striking and compelling wrap that fully leverages the features of your vehicle, you and your graphic design team will need to consider all these elements closely.
For more resources about Orange County car advertising or even about Anaheim vehicle wrap, please review these links.